CONTENTS: GO IT ALONE! by Bruce Judson Introduction: Conventional Wisdom Is Just Plain Wrong 1 1. Overview: The New Go-It-Alone Business 7 2. Principles for Success 17 3. The Great Shift in What's Possible 43 4. Do What You Do Best 88 5. How to Create Your Business System 105 6. The Myths About Start-ups 127 7. Why You Don't Want to Be a Free Agent or a Franchisee 136 8. Managing Extreme Outsourcing 144 9. Lessons from Some Inventive Companies 155 10. Evaluating Your Proposed Business 165 11. When to Quit Your Day Job 174 12. The Race to Liquidity: Why Venture Capital Is Not for You 183 13. Mistakes Happen-Learn from Them 187 14. Suddenly, Just Me 194 Conclusion: Fear Is The Enemy 199 Index 215 next page-->