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Page 104 GO IT ALONE!
their talents (as postulated by Buckingham and Clifton). So the answer is both no, at the start of the business, and yes, for the business to move forward. The pattern that seems to repeat itself over and over again is that the go-it-alone entrepreneur has an insight that can create value and that fits with his or her core competence. This insight is enough to fuel a successful start to the business. But once the business gets off the ground, the entrepreneur does need to become something of an expert in his or her operating arena in order to successfully expand the range of product offerings and optimize the overall performance of the business.
The evidence suggests that expertise in an area that matches your unique skills can be learned and should not be an intimidating barrier to moving forward. When an area fits with your core competence, it releases tremendous energy and learning tends to come swiftly and sometimes effortlessly. Your natural talents make you an intuitive learner in this area.
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GO IT ALONE! Copyright 2004 by Bruce Judson. Reprinted by permission of HarperCollins Publishers. All rights reserved.
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