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GO IT ALONE!

5. HOW TO CREATE YOUR BUSINESS SYSTEM
Is it really possible to magnify a skill into a substantial, thriving business? Yes. This chapter tells you how, following these principles:

  • Leverage your core competence through relentless repeatability.

  • Identify the important metrics.

  • Make time work for you—instead of against you.

  • Take advantage of the benefits of scale.

  • Follow the 60% Rule.

  • Build for flexibility.

  • Make your own luck.



LEVERAGE YOUR CORE COMPETENCE THROUGH RELENTLESS REPEATABILITY

Chapter 1 discussed the essential need for relentless repeatability. This repeatable system is built around your core competence: what you do best. It is the basic formula for your business: leverage and extreme outsourcing then allow you to magnify your core competence into a business that can grow without limits. One of the central attributes of successful go-it-alone businesses is that they find creative ways to make almost any activity relentlessly repeatable.

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GO IT ALONE! Copyright 2004 by Bruce Judson. Reprinted by permission of HarperCollins Publishers. All rights reserved.