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for your ability to outsource an increasing number of functions over time. This idea holds that over time, a company will increase efficiency simply through the act of repetition. The hardest and most time-consuming effort is always the first time you do something. As you do something repeatedly, you develop set ways for consistently performing the same task, and the time required to perform the task decreases. You inevitably create a set system for handling any type of repeatable activities. Once you understand how to perform a task well enough to develop this highly efficient and repeatable system, you can outsource it.
REMEMBER, SIMPLICITY ALWAYS WINS As you design the proposed infrastructure of your business, remember that simplicity will always outperform complexity. The go-it-alone businesses typically succeed because of a laserlike focus on solving a specific problem. The founder develops a better way to address the problem, figures out how to create a manageable infrastructure that supports this effort, and remains highly flexible over time. In many cases, this flexibility allows the business to react to market shifts far faster than larger competitors. All of these benefits are heightened when the business is straightforward—and diminish as it becomes more complex. When Jason Jennings and Laurence Haughton concluded that “It's not the big that eat the small...it's the fast that eat the slow ,” they found that to achieve speed, many companies deliberately worked to keep their business propositions straightforward: As we traveled the world in search of the fastest-to-market
companies and spent time with their leaders, we heard, “Our business is a simple one,” over and over again. At
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GO IT ALONE! Copyright 2004 by Bruce Judson. Reprinted by permission of HarperCollins Publishers. All rights reserved.
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