A&E Home Security Company,
33, 103, 153, 176
Abbott Labs, 157
access, benefits of scale for, 116
action bias
as success principle, 17, 37–38, 43
at Synapse Group, 161
at TheraSense, 156–58
activities map, 148
Adams, Scott, 132–33
administrative maintenance, 148
advertising
benefits of scale and, 117
franchises and, 139
unwanted competition and, 128–32
Allen, Robert, 172
Alsop, Stewart, 183–84
Alter Your Life: How to Turn Everyday Activities into
Spiritually Rewarding Experiences (Hall), 101–2, 199–200
Amazon.com, 36, 63, 102
ASPs, 63
Associates program, 64
American Healthways, 92
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Applebaum, Lance, 36
application service providers. See ASPs
Archimedes, 9, 10
ASPs (application service providers), 59–69, 146, 205
advantages and benefits of, 61–62, 79–84
competition and, 61, 83–84
flexibility and, 122–23
mass customization and, 66–67
product developed into, 95
60% Rule and, 119–20
software investment vs., 79–84,147
assistance, 198
automation, 44
Ayres, Ian, 90
Barber, Brace, 196
Barker, Blake, 114–15
Bates, Sunny, 177
benefits of scale, 115–18
Benjamin Franklin: An American
Life (Isaacson), 178
Best Buy Co., 163
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