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Page 220 GO IT ALONE!
INDEX
5 Patterns of Extraordinary Careers, The (Citrin and Smith), 179
flexibility
business systems and, 122–26, 151
eMachines and, 163–64
Emoonlighter.com and, 113
franchisee’s lack of, 140
low cost base and, 204
positive luck and, 124
60% Rule and, 121
as success principle, 17, 24–26, 43, 133
test for, 173
at TheraSense, 158
flexible hours, 182
FluMist (vaccine), 20
focus, 11, 18–21, 46–57, 92, 166
diversification vs., 192–93
importance of, 46–50
maintenance of, 49, 51–54, 187, 191–93
on risk reduction, 18–21
Focus: The Future of Your Company Depends
on It (Ries), 47–48, 192
Food and Balance, 34
Ford, Henry, 69, 202
Fortune (magazine), 183
Fortune Small Business (magazine), 92
Fossil Farms, 36
franchises, pros and cons of, 139–43
Franklin, Benjamin, 187, 198
free agent, 8, 136–39
definition of, 136
go-it-alone entrepreneur vs., 138–39
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Free Agent Nation: The Future of Working for Yourself (Pink), 136
freelancers
Emoonlighter.com and, 112–14
go-it-alone business vs., 8
Fuhrer, Bob, 1–2, 75–76
Gallup Organization, 1, 12
Gateway, 18, 162, 163
Gerstner, Lou, 49, 192
Ghosal, Sumantra, 47
Gignilliat, Bibby, 45
Girard, Joe, 201–2, 203
Gladwell, Malcolm, 58
Global Communication Networks, Inc., 180–81
Goel, Ajay, 32–33, 69
Go-It-Alone! (newsletter), 205
go-it-alone entrepreneurs, 1–6
blueprint for, 9–16
business idea evaluation tests for, 165–73
candidates for, 4–5, 8–9, 179–82
cash flow and, 197–98
central operating principles of, 44–57
competitive speed of, 83–84
constant reinvention by, 51, 189–90
conventional wisdom and, 1–3
credibility demonstration by, 197
diversification mistakes and, 191–93
emergence of, 7–9
failure warning signs for, 188–91
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GO IT ALONE! Copyright 2004 by Bruce Judson. Reprinted by permission of HarperCollins Publishers. All rights reserved.
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