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Page 221 GO IT ALONE!
INDEX
go-it-alone entrepreneurs (continued)
fear antidotes for, 199–203
flexibility and, 17, 24–26,
43, 122–26, 133, 151
franchises and, 139–43
free agency vs., 8, 136–39
good ideas and, 14–16, 88–96
help requests by, 198
instant company and, 84–86
inventive case studies of, 155–64
learning from mistakes of, 2, 25, 187–93
leverage and. See personal leverage
making own luck and, 123–26
new specialization and, 69–79
outsourcing and. See extreme outsourcing
plug-and-play economy and, 58–69, 118–20
quitting day job and, 19, 170, 174–79
repeatability and, 13–14, 54, 105–11
resources for, 2, 6, 7, 203–4, 206–9
risk and, 2–3, 19, 170, 174, 195
scale benefits and, 115–18
selling by, 196–97
simplicity model and, 151–53, 188–89, 192
start-up myths and, 127–35
success and, 17–42, 189–90
time advantage and, 111–15, 118–22
transition guidelines for, 194–98
unique skills and, 88–104
venture capital funding cautions for, 183–86
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Web site resources for, 205, 206–9
Gold, Stuart Avery, 200
Goldstone, Eric, 72
Good to Great: Why Some Companies Make the Leap
. . . and Others Don’t (Collins), 40–41, 110–11
Google, ASPs and, 63, 64, 170
Gourmet Gatherings, 25, 35, 98
benefits of scale and, 117
customer feedback and, 149
outsourcing and, 45–46
Grove, Andy, 189
growth management
mistakes in, 191–93
as success principle, 17, 29, 43
venture capital businesses and, 186
Guglani, Inder, 30–31, 89, 111–114, 149
guidelines, go-it-alone business, 194–98
Guinness Book of World Records, 201
Guru.com. See Emoonlighter.com
Hagel, John, 71
Hall, Kathleen, 101–2, 199–200, 201, 203
Hamel, Gary, 31, 96–97, 98
Handy, Charles, 194
Hannibal, 38
Hansen, Mark, 37–38, 46–47, 145
Harvard Business Review, 71, 85
Harvard Business School, 22
Hasbro, 39
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GO IT ALONE! Copyright 2004 by Bruce Judson. Reprinted by permission of HarperCollins Publishers. All rights reserved.
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