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Page 223 GO IT ALONE!
INDEX
job satisfaction, 1, 102–3, 138
KaBoom Beverages Inc., 53–54, 91–92, 149
Kanter, Rosabeth Moss, 22
Kidwell, Phillip, 78
Kissinger: A Biography (Isaacson), 178
Knowledge at Wharton (publication), 91
Koch, Richard, 11, 12, 192
Kraft Foods, 53
Krisan’s BackOffice, 73–74, 180
Kulp, Holly, 156–57
Lao-tzu, 37
Leading the Revolution: How to
Thrive in Turbulent Times by
Making Innovation a Way of Life (Hamel), 31
learning
from customers, 114, 149–50, 190
experimental attitude and, 188
from mistakes, 2, 25, 187–93
rapid, 101
LendingTree, 91, 141, 169
Lerner, Sandy, 166
Less Is More: How Great Companies Use Productivity
as the Ultimate Competitive Edge (Jennings), 48–49
leverage. See high-leverage processes; personal leverage
life insurance, Web site resources for, 206
liquidity, venture capital and, 184–85
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Loeb, Michael, 93–94, 147–48, 159–61, 197
Loehr, Jim, 50
Lortz, Mark, 157–58, 196
luck, 123–26
Machiavelli, Niccolò, 189
magazine sales, 159–60, 197
mailing, outsourced, 146
manufacturing, outsourced, 146
market hegemony, market definition vs., 167–68
marketing
ASPs and, 61
dependency and, 170–71
Internet-based, 44
target, 92, 118–20, 126
Marketing Warfare (Ries and Trout), 39
market research, 20, 190–91
Marotta, Krisan, 74, 180
married couples, 5, 180–82
mass customization, 66–69
60% Rule and, 121–22
Maui Wowi, 103, 141–43
Maxwell, John, 13, 42, 187, 195
Media News Group, 187
medical device market, 155–58
MedImmune, 20
metrics, 108–14, 163, 164
as early warning signs, 191
identification of, 108–11
Microsoft, 170
mistakes
learning from, 2, 25, 187–93
necessity of, 57
taking responsibility for, 195–96
monitoring of competitors, 153, 190
Moore’s Law, 58
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GO IT ALONE! Copyright 2004 by Bruce Judson. Reprinted by permission of HarperCollins Publishers. All rights reserved.
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