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Page 224 GO IT ALONE!
INDEX
"More Than a One-Trick Pony" test, 173
Moritz, Michael, 39–40, 89–90, 166
mortgage lending, 41, 91
Mosenkis, Rick, 60, 66
Mr. Trademark, 15, 27–28, 70, 72, 97
customer feedback and, 149–50
publicity and, 130–31
Multiple Streams
of Income (Allen), 172
“Multiple Streams of Income” test, 172
Multiple
Streams of Internet Income (Allen), 172
myths, start-up, 127–35
Nalebuff, Barry, 90
NetMarketing (Judson), 178
NetSuite (ASP), 65
New Enterprise Associates, 183
new specialization. See specialization
Newsweek (magazine), 39–40, 89–90, 166
new technologies, as success principle, 17, 35–37
Newton, Sir Isaac, 44
New York Times, 20, 36, 203
Nextoy, LLC, 1–2, 75–76
niche. See focus Niveus Media, 19, 21, 176–77
No Excuse Leadership: Lessons from the U.S. Army’s
Elite Rangers (Barber), 196
Now, Discover Your Strengths (Buckingham and Clifton),
11–12, 99–101
offshoring, outsourcing contrasted with, 12, 53
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off-the-shelf products and services
advantages of, 79–84
as success principle, 17, 41–42
Omaha Steaks, 36
1–800-MYLOGO, 93, 103, 176
benefits of scale and, 117
repeatable business system and, 106–8
Only the Paranoid Survive: How to Exploit the Crisis
Points that Challenge Every Company (Grove), 189
Osher, John, 38–39, 48, 90–91
out-of-the-box products and services, advantages of, 79–84
outside business activities, company
disclosure policies and, 177–79
outsourcing, offshoring contrasted with, 12, 53.
See also extreme outsourcing
Overture Precision Match, ASPs and, 63
ownership, business, 4, 7, 8, 186.
See also go-it-alone entrepreneurs
Palermo, Chris, 180–81
Palo Alto Venture Partners, 184
part-time work, 182
passion
personal energy and, 8, 200
as success principle, 40–41
Pasteur, Louis, 123
Peale, Norman Vincent, 201
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GO IT ALONE! Copyright 2004 by Bruce Judson. Reprinted by permission of HarperCollins Publishers. All rights reserved.
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