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Page 225 GO IT ALONE!
INDEX
personal energy, 101–4, 200
personal leverage, 9–11
core competence and, 98–99
delegation and, 144–45, 148.
See also extreme outsourcing
franchisee’s lack of, 140
repeatability and, 13–14
time-dependent businesses vs., 32–34
personal strengths, identification of, 99–100
Pharmaceutical Product Development, Inc., 52
Phillips, Everette, 64–65, 72, 132
phone orders, call center for, 146
Pink, Daniel, 136
plug-and-play economy
evolution of, 58–69
flexibility of, 123
60% Rule and, 118–20
See also ASPs; Internet-based services; Web sites
Porter, Cole, 99–100
Power of Focus, The: How to Hit Your Business, Personal
and Financial Targets with Absolute Certainty (Canfield,
Hansen, and Hewitt), 37–38, 46–47, 145
Power of Full Engagement, The: Managing Energy,
Not Time, Is the Key to High Performance and Personal
Renewal (Loehr and Schwartz), 50
Power of Simplicity, The (Rivkin and Trout), 152
Prahalad, C. K., 96–97, 98
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Priceline.com, 159
pricing innovations, 204
business ideas and, 93–94
computing power (Moore’s Law) and, 58
Emoonlighter.com and, 114
1–800-MYLOGO and, 107
principles for success, 17–42
bias toward action, 37–38, 43
determination, 38–41
experimental attitude, 24,
29–31, 43, 50, 55, 57, 169
flexibility, 24–26, 43, 133
focus on risk reduction, 18–21
growth management, 29, 43
innovation, 26–28
new technologies, 35–37
off-the-shelf products and services, 41–42
recognition of customer needs, 21–23
time independence, 31–35, 54–55
Prison Life (magazine), 15
PrivateLineAnywhere, 27
Procter & Gamble, 39, 91
product appeal, 91–92
product testing and introduction, 26–28, 167
product warehousing, 146
professional image, 132
profitability, 113, 116
Profitable Growth Is Everyone’s Business (Charan), 55–56
Profit from the Core: Growth Strategy in an Era of
Turbulence (Zook), 108
publicity, 117, 128–32
purchasing, ASPs and, 61
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GO IT ALONE! Copyright 2004 by Bruce Judson. Reprinted by permission of HarperCollins Publishers. All rights reserved.
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