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Page 226 GO IT ALONE!
INDEX
rapid learning, as talent clue, 101
reinvention, constant, 51, 189–90
repeatability, 13–14, 54, 105–11, 193
core competence and, 105–8
franchise as, 139
1–800-MYLOGO and, 106–8
outsourcing and, 146, 148, 151
replication of service, 168–69
resources, 2, 6, 7, 206–9
cautions about, 203–4
retailing
Internet-based, 9–11, 35–36, 41–42
new specialization and, 70
retired people, 5, 8, 182
revenue sources,
170–71, 172
revolution, hidden, 43
revolutionary services, cautions about, 17, 21–23
Ries, Al, 39, 47–48, 192
risk management, 2–3, 10, 195
calculated risk and, 190–91
day job and, 19, 170, 174–82
dependency and, 170–71
diversification and, 172
focus on, 18–21
franchises and, 139
market research and, 20
service replication and, 169
success and, 132–33
at Synapse Group, 161
Rivkin, Steve, 152
role specialization, 43
Roosevelt, Eleanor, 199
routine, sustainable, 50
Royal Dutch/Shell Group, 194
Rubin, Ron, 200
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Rule of Decreasing Support Costs, 58, 85–86
Dell and, 85–86
mass customization and, 67, 68
sales
ASPs and, 61
Internet-based services for, 44
Salesforce.com, 146
Salesnet, 61, 62
satisfaction, as talent clue, 101
scale, benefits of, 115–18
scaling. See growth management
Schwartz,
Tony, 50
Seiko Instruments, 65
self-employment. See go-it-alone entrepreneurs
selling, of go-it-alone business, 196–97
seniors, 5, 8, 182
Sequoia Capital, 39, 89
service
comprehensive vs. highly focused, 191–93
product turn to, 95
risk of replication of, 168–69
severance pay, 179–80
simplicity, 151–53, 188–89, 192
Singer, Marc, 71
60% Rule, 118–22
skills.See core competence
Smail, Peter, 81–82
small
opportunities, go-it-alone business and, 94–95
SmartMoney (magazine), 116
Smith, Richard, 179
software development, ASPs vs., 79–84, 147
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GO IT ALONE! Copyright 2004 by Bruce Judson. Reprinted by permission of HarperCollins Publishers. All rights reserved.
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