|
|
Page 227 GO IT ALONE!
INDEX
specialization, 69–79
diversification mistakes and, 192–93
investment management business and, 72–74
i-TOP and, 74–77
unbundling and, 70–79
Speed Anywhere, Inc., 5–6, 11,
25, 27, 36
benefits of scale and, 115–18
business-to-business marketing
and, 123–25
luck and, 123–25
mass customization and, 66
metrics of, 108–10
outsourcing and, 82–83
reinvention of, 51
unbundling and, 70, 72
SpinBrush (toothbrush), 39, 90–91
Spin Pop (lollipop toy), 39, 90
Sports Illustrated (magazine), 159
Srinvasan, Kannon, 89
Start Small, Finish Big: Fifteen Key Lessons to Start—and
Run—Your Own Successful Business
(Deluca with Hayes), 38
start-ups
costs of, 174
failure rate of, 2–3, 17, 18–21, 161
myths about, 127–35, 183
stay-at-home parents, 5, 8
Strahl, Joe, 15, 27–28, 130–31, 150
strengths. See personal strengths
Subway, 38
|
success
from distinctive business, 167
threat of complacency from, 189–90
See also principles for success
Sun Microsystems, 176–77
Sunny Bates Associates, Inc., 177
support costs. See Rule of Decreasing Support Costs
support system, 198
survival test, 171–72
sustainable routine, 50
Sylvan Learning Centers, 142–43
Synapse Group, 94, 147, 159–61, 197
T1 Anywhere, 27, 124–25
talent indicators, 99–100
target marketing, 92, 126
60% Rule and, 118–20
Tartamella, David, 103, 176
task management, 44–45, 61
technology
as core competence, 96–97
success principles and, 17, 35–37
venture capital and, 186
“10 Things Every Franchise Owner Should Know” (article), 140–41
tests. See evaluation tests
Texas Beef and Pork Company, 114–15
Tharp, Twyla, 203
TheraSense, 155–58, 196
Thinking for a Change: 11 Ways Highly Successful People Approach
Life and Work (Maxwell), 13, 42 |
Search the complete text of Go It Alone!
Terms of Use
GO IT ALONE! Copyright 2004 by Bruce Judson. Reprinted by permission of HarperCollins Publishers. All rights reserved.
|
|
