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Page 4 GO IT ALONE!
entrepreneurs similarly diminishes. But in fact, the opposite can also be true. Individuals are now more powerful than ever. This new power may not be entirely good: In ancient times, how much damage could any single person inflict on a group of people? With a stone, a stick, or a sword, one person couldn’t harm too many others. With the invention of the machine gun and bombs, this power expanded. Today, we are all painfully aware that an individual terrorist could potentially use miniature nuclear weapons or biotechnology to harm large numbers of people. As our society has evolved, technology has empowered the individual. This same empowerment in business today can have far-reaching effects. It is now possible for individuals, in a positive sense, to be “dangerous” in business. Oscar Wilde said that “an idea that is not dangerous is unworthy of being called an idea at all.” This book is filled with ideas about how you can become positively dangerous in the business world when you go it alone.
WHO SHOULD READ THIS BOOK This book is for anyone who has ever dreamed of owning his or her own business. Whether you consider that idea a vague yearning, a dream you hope to realize, or a necessity, this book’s message is for you. As a society, we have been led astray—to believe that to start a successful business you need to raise a great deal of money, take enormous risks, and recognize that the odds are you will fail anyway. That is just plain wrong, and this book explains why.
This book is for the one of every two Americans who dream of going out on their own, including:
Current and former corporate executives and employees who are seeking both greater financial rewards and greater control over their lives
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GO IT ALONE! Copyright 2004 by Bruce Judson. Reprinted by permission of HarperCollins Publishers. All rights reserved.
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