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Page 79 GO IT ALONE!
Conclusion
There are undoubtedly a host of other industries that are quickly unbundling, or will be unbundled, by go-it-alone entrepreneurs. Professional service businesses are exploding into their component functions, and the development, manufacturing, marketing, and distribution of specific products are no longer being handled by monolithic corporations. Unbundling and the go-it-alone approach to business are sweeping across the business landscape.
IMPLICATIONS OF THE HIDDEN REVOLUTION
"Never give in. Never give in. Never, never, never, never—in nothing, great or small, large or petty—never give in, except to convictions of honour and good sense.
—Winston Churchill
How to Think about the Future of Your Business
The advances in ASPs lead to an important, perhaps counterintuitive, business perspective. There is a natural tendency to believe that almost any business will be better off with custom-designed services. Many go-it-alone entrepreneurs may even conclude that it’s worth paying the cost of development. In this area, I have one absolute, unwavering piece of advice: Follow Churchill’s maxim and “Never give in.” Resist this temptation with all of your will! Several years ago, I was working as a consultant to a Fortune 1000 company. The company was approached by one of the nation’s leading technology firms, with whom it had a long-standing relationship, about building the company intranet—at a cost of approximately $1 million over an estimated 9 months. I was on-site for a different purpose when the president turned
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GO IT ALONE! Copyright 2004 by Bruce Judson. Reprinted by permission of HarperCollins Publishers. All rights reserved.
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